Avengers actress Scarlett Johansson has been announced as SodaStream's first ever global brand ambassador, and is to star in the drink brand's Super Bowl ad next month.
Daniel Birnbaum, CEO of SodaStream, described her as 'a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador', while Johansson commented 'The company's commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer'.